Pallet displays and corrugated pallet skirts can be game-changers when it comes to displaying and selling products.
Retail sales can be cutthroat. It’s challenging to make products stand out in an ocean of competitors. Here are some stats that support a few of these challenges.
- About 60% of promotional displays aren’t executed properly. (BTW: when properly done, retail displays can bring a 193% sales lift).
- While brick-and-mortar stores aren’t obsolete, both large and small retailers continue to close stores and shoppers continue to shop online in greater and greater numbers. In fact, 81% of shoppers research online before deciding on purchasing something.
- 73% of consumers shop via multi-channels, which can actually help a brick-and-mortar business if they can synchronize both online and in-store worlds, providing customers with a convenient and coherent multi-channel shopping experience.
So, what can you do to grab and maintain shoppers’ attention? Pallets!
Here are six reasons why pallet displays and pallet skirts are effective ways to display and promote products.
1. They’re eye-catching
Having about 90 seconds to capture a shopper’s attention, you may want to consider a pallet display with a pallet skirt. Why? Pallet displays are big, eye-catching, and, with a skirt, they offer more space for advertising.
2. They offer extra marketing space
A pallet skirt — also known as a pallet wrap — encases the bottom part (up to half) of a display. The wrap provides a large surface which you can use for visual appeal, brand awareness, product advertising, and general marketing oomph.
While a pallet wrap basically acts as a small billboard, keep your design concise because too many graphics or words can be overwhelming to shoppers and take away from a wrap’s effectiveness.
Be sure the wrap’s message can be read at least 30 feet away — all the better to capture a shopper’s eye, which can help them make the all-important impulse buy.
3. Speaking of impulse buys…
While the best way to get impulse purchases is to display low-cost products near the check-out line, another high-impact idea is to display an eye-catching pallet display with a skirt near high-demand items. For example, a supermarket could place waffle cones in the pallet display right in front of the ice cream freezer. This is simple but effective marketing.
4. Factor in the placement of the pallet
Physically speaking, shoppers tend to veer to the right (90% do) when entering a store, so if possible, place the more-eye-catching pallet skirt display to the right of your entrance. Or, if you contract with a store to display products, see if you can place your display in this prime store location.
5. Color, color, color!
While your pallet display already stands out from other retail displays due to its size and shape, adding color to it makes it stand out even more. Why add color to your pallet skirt if it’s already making an impression on shoppers? Because color rules when it comes to retail sales.
As mentioned above, retailers have 90 seconds to grab a shopper’s attention and — guess what? — between 62-90% of that customer’s first impression is based solely on color! What’s more, 85% of consumers have said that the color was the main reason they purchased something.
You can take those statistics to the bank by ensuring your pallet display and pallet skirt are infused with color. Here are a few examples of some colorful, eye-catching pallet skirts.
Retail is dying — NOT!
Many people think retail is dead. Far from it: people are buying in-store. In fact, 82% of millennials have said they still prefer shopping in-store, even if they also purchase online. What’s more, native digital businesses are expanding to brick-and-mortar businesses (850 of them) in the next few years. In fact, FastCompany.com predicted earlier this year that brick-and-mortar retail would make a comeback.
What’s more, the market for printed signage is showing little abatement: Mordor Intelligence has reported that the signage market in the U.S. was valued at $45.734 billion in 2018 with more than 10.91 billion square meters of signage/point-of-sale media printed. More importantly, Mordor expects the printed signage market to reach $46.702 billion by 2024. Such a forecast certainly indicates that retailers use signage and displays because they work!
Bennett’s Pallet Skirt Printing Expertise
Naturally, you’ll want to ensure that the company you choose as your pallet skirt printing partner can create displays vibrant with rich color. Bennett’s high-speed digital printers are game-changers when it comes to custom printed corrugated packaging and displays.
We saw how the demand for digital printing within the corrugated industry was increasing, and so we decided to be the first to invest in this single-pass, direct-to-corrugate (the real game-changing feature), six-color digital press in North America.
We can digitally print sizes larger than any print plate or litho label. Our 48-inch Jetmaster Digital Printer can print projects that normally could only be printed on a 40-inch offset press. We also have a 66-inch printer, which works extremely well for projects with a massive 66-inch by 196-inch print area.
We’d love to talk to you more about how our custom printing for pallet displays and pallet skirts can boost your retail product sales.