Discover how to make your in-store Easter display design instantly catch the attention of shoppers.
The Easter season is terrific for retail. In 2019, U.S. adult consumers spent $151.25 each, a slight increase from the $150.05 spent in 2018. The predicted spend for 2020 is going to surpass both numbers. Experts are expecting the average to climb to $156 per person this year.
To catch the eye of those Easter shoppers, your in-store display needs to be instantly attention-grabbing if it's going to do well during the short buying period. The question is: How can you make sure your product and its display stand out from the other competing Easter products?
It’s time to get your retail display ready for Easter — ‘cause here comes Peter Cottontail, hopping down the bunny trail!
A Great Easter Retail Display Example
Let's look at the decades-old example of Easter egg coloring kits. Not only is egg decorating symbolic of the holiday and an Easter tradition for many families, but the packaging always stands out from other Easter products such as candy, door wreaths, and stuffed bunnies.
While picking an egg dying kit over another Easter item may be an easy win, choosing which kit to buy may be harder if there's more to choose from than one.
Do you usually pick PAAS or Dudley's? These days, brands make several different decorating kits, all of which they're also pushing via their in-store retail displays. What contributes to your final choice? Maybe you're drawn to the brand, or perhaps it's the way the kits are displayed.
Branding aside, packaging of egg decorating kits is not only bright, colorful, and exciting, but they're located in a fun and Easter-centric retail display. They stand out. They're alluring. And they meet demand.
What's more, everything one needs to color eggs is included in the box (minus eggs and water, of course). The product is simple, and the packaging clearly shows everything that's included — no guessing or wondering.
Now think for a moment: How can you make your retail display perform like these egg coloring kit displays?
5 Egg-cellent Easter Retail Display Ideas
To piggy-back on the great Easter retail display example outlined above, here are five ideas that you could modify or use for your Easter retail display design to gain traction and boost sales.
Point of purchase displays (POP): The chances are good that your Easter retail product displays will be POP. These are perfect for Easter because you can design the display in the shape of an Easter egg, Easter basket, or giant bunny. It’s versatile and effective.
Floor displays: Here’s an Easter bakery display that features colorful corrugated cardboard eggs and rabbits, wooden display boxes, and wooden crates. It’s extremely eye-catching and beautifully displays the product. It practically compels shoppers to – at least – stop and take a look.
Stand-alone displays: Who wouldn’t notice this mini-egg stand-alone retail display shaped like a duck? Who wouldn’t stop to look and maybe even pick up a box or bag of chocolate? Yum!
PDQ trays: PDQ trays are lightweight bin-like structures that are used as floor displays in high-traffic aisles or are placed on end caps or checkout counters. These are particularly great for displaying Easter candy or single-packaged goodies.
Pallet displays: Who says pallet displays are ugly? Just because they’re made of wood pallets doesn’t mean they’re unattractive or incapable of being effective retail displays — especially when a pallet display looks as inviting and attractive as this one or any of these. Pallet displays can also be quarter-size or half-size.
Make Sure Retail Display Production Is As Great As the Idea
Your goal is to influence consumers' buying decisions, right? You want to sell more products so that your revenue and profit increases. This means your display needs to inform, entertain, and stimulate shoppers, especially in today's self-service shopping mentality. In doing this, you must also work within your brand guidelines to deliver consistency and coordination in conjunction with your other products from season to season.
All marketing should be cohesive and intentional, so before designing your retail display, refer to your marketing strategy to drive your decisions. As you work with your in-house creative team, your retailers, or a broker or service merchandiser, keep these things top of mind.
If you find yourself starting from scratch or looking for a way to improve the way you're currently doing things, we can help. Whether you need support for your in-house team or you need a full-service agency (strategy, design, and manufacturing), we'd love to partner with you.
Partnering with Retail Display Experts
Bennett is an expert in display and packaging design, printing, and manufacturing services. We can handle every retail display need from custom design services to the production of seasonal and holiday displays.
Our services include (but are by no means limited to):
Graphic and structural design for corrugated fiberboard displays and pallet displays
Expert assembly and co-packing
Quality assurance and testing
Inventory management and distribution services
Did you know that we have high-speed digital printing capability like none other? We were the first in North America to purchase a single-pass, high speed, direct-to-corrugate, six-color digital press that is faster that flexo and litho printers. On top of this, our 48” and a 66” JetMaster Digital Printers can print on extremely wide 66”x196” print areas. We are proud to say that we have printing solutions for every display need.
Bottom line? All of this means we can design, manufacture, and deliver your corrugated or pallet retail displays faster, helping you get to market more quickly so that you can capitalize on the short buying season.
Easter, let’s do this!
The Cost of Retail Displays
Interested in learning more about the types of retail displays mentioned earlier, the different printing processes, and how delivery to the retailer all impact your costs? Then download our free guide, Understanding the Cost Factors for Retail Displays.