Which retail display type is right for your business?
A retail display is a store within a store that allows your branding to be extended from the product. These displays can be temporary, semi-permanent, or permanent and can be customized to fit your exact needs.
These displays are effective because they help your product stand out from the competition. In fact, a study done by Brigham Young University found that regular-priced merchandise outperformed clearance-priced merchandise by 18% when it was within a retail display. Retail displays are used to make sure the product is attention-grabbing and establish authority amongst competitors.
The first step to considering a custom corrugated retail display is understanding the types of displays and what each type has to offer. It’s important to know why one type might be more beneficial for your product than another.
Understand the Types of Displays
Several types of retail displays can be made with corrugated material. Here’s a shortlist of the most common ones.
A quarter pallet display is a custom corrugate floor display offering one-sided shopping access. It's designed to hold significant weight and offers easy access for shoppers.
A half pallet display is specifically designed for retail and specialty stores and allows one-sided shopping access. Display options include showcasing the physical product on the display or presenting the product through imagery.
Full pallet displays are commonly seen at wholesale stores and in main aisles because they can offer shopping access on all sides. Printing space is available on all sides, allowing the information to be clearly communicated and eye-catching, perfect for visual merchandising.
Sidekick & Power Wing
Sidekick and power wings adhere to a retail store fixture or endcap. They're designed for one-sided shopping access, and they're pre-packed to allow for quick retail setup and easy access for customers, These displays are designed to draw attention and extend imagery throughout the layout.
Shelf Display & PDQ Trays
Designed to sit on a shelf, point of purchase location, or counter display space, shelf displays and PDQ trays help showcase your product more dimensionally. They are capable of holding multiple-sized and shaped products and promoting the product and brand. Shelf displays help set apart products within an aisle and on the shelf.
Retail Ready Packaging
Fully-customized retail ready packaging allows for easy installation by being printed, glued, assembled, and packed in-house. Retail ready packaging allows for more control before the product is placed on shelves and helps smooth the transition from packaging to delivery to installation.
Pallet skirts and graphic wraps allow for easy installation and customization. This type of display is attached to existing equipment to improve the customer experience throughout the store. Wraps show off the product through imagery and grab customer attention from a distance.
Think About These Things When Choosing A Retail Display
From determining the display's goal to choosing the best layout style, there's a lot that goes into choosing the right retail display for your products. Here are some key things to consider as you’re selecting a display type.
Think about the products being displayed.
Possibly the most important thing to think about when determining which type of display to select is the product the display will be promoting. What are the physical limitations of the product? How should the product be best displayed, is it physically on the display or showcased through imagery?
There are multiple benefits to both physically displaying the product and showing through imagery or directional information. This decision will provide the information required to know how strong the display needs to be or how much space is needed for print.
Decide an overall goal.
It’s important to set your priorities about what you want your display to accomplish. Deciding this will make sure your team is all on the same page and help make the decision about which type of retail display is best to meet those goals. Creating a retail display allows you to customize your buyer’s experience and ensure they are interacting with your brand how you intend.
What do you want to accomplish with your retail display? Are you hoping your product will stand out on the shelf, or would you rather your product be in the direct path of shoppers in an aisle? Determining the goal will help narrow down the decision of what the display is the best fit for you and your product.
Consider the longevity of the display.
The length of time the display will be in stores will have an impact on which type of display you select. Displays can be temporary, which is only in stores for a few weeks to three months. They can be semi-permanent and stay in stores for three to six months, or they can remain for more than six months, permanent.
Take the next steps
There are so many factors to consider when planning a retail display. Knowing the benefits of each type and choosing the best fit for you is the first step towards creating a successful product display. Learn more about taking the next step — setting up your budget — in our Understanding the Cost Factors for Retail Displays Guide.
Read other helpful articles:
- How to Make the Most of your Product Release with a Retail Display
- What is Corrugated Fiberboard?
- How Shelf Ready Packaging Helps Get Your Product on Store Shelves
Bennett is more than a vendor. We’re your partner.
Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients' products with customized corrugated solutions. With our fully-integrated design-to-delivery process, we can be the single supplier source. We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays, and everything in between.